Superdry is a fashion label of Super Group plc, an international clothing company based out of Cheltenham, UK, and has been in business since 1985. Today via its owned stores, websites and a network of franchisees, licences, and concessions, Superdry is sold to 157 countries.

Background

Superdry is a fashion label of Super Group plc, an international clothing company based out of Cheltenham, UK, and has been in business since 1985. Today via its owned stores, websites and a network of franchisees, licences, and concessions, Superdry is sold to 157 countries.

Challenges

During peak periods, Superdry’s need for higher that normal volumes of staff in the Call centre,  Warehouse and Logistics teams, meant they were relying on multiple agencies with varying results as to the suitability of candidates. Being on the preferred suppliers list for UK Naric and having a large pool of multi-lingual candidates available, RE Recruitment were able to assist in the recruitment of native speakers for the Customer Service Operation, for Superdry’s upcoming peak period, located at their head office in Cheltenham.

Our Approach

Our clients will go through a detailed selection processes prior to engaging in a new supplier and the choice of agencies is vast. We therefore understood the importance of offering a personalised and local service making us the agency of choice for clients like Superdry.

  • Shadowing all operational teams for a day to gain a detailed understanding  of the job roles & culture in detail.

  • Produced and published a dual-branded marketing campaign to attract multi-lingual staff, customer services staff and warehouse operatives. This was promoted to the surrounding areas and social media groups.

  • Implementation of pre-screen recruitment process including Maths and English tests and where applicable, foreign language tests, so that candidates could start immediately.

  • Deployment of 16 highly skilled, multi-lingual customer services staff into a team with challenging SLAs.

  • Our finance team provided specialist billing procedures for the various business segments.

  • Providing operational support to new starters.

Our relationship today

RE are now the supplier of choice for the Commercial operation of the business and due to the success of this project we were asked to support the Finance and Supply Chain teams with their ongoing recruitment, demonstrating a strong, long term partnership with Superdry.

Superdry often have previous temporary staff members returning to work for them for seasonal peaks, RE manages the ongoing compliance and pay-roll process on behalf of Superdry for these temporary staff.

Superdry have also recommended us to other partner organisations to assist with their recruitment and we regularly get invited to the Superdry friends and family events.

Samantha Wood, Resourcing Administrator, Superdry PLC says;

“We’ve used RE for our temporary needs in Administration, Customer service and warehouse employees. Both Sadie and Ed have been professional and approachable and have built a great working relationship with us. RE has been consistent in providing us with great quality temporary staff and any issues have been dealt with promptly. Highly recommend.”

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