Digital Marketing Manager (Hybrid)

What are we looking for?

We are looking for an experienced, forward thinking Digital Marketing Manager who relishes a new challenge. We want someone who is passionate about the internet and has the commercial real-world experience to help grow our clients’ businesses.

You will be responsible for managing our clients, developing marketing strategies and helping to deliver our digital marketing services to a range of clients of varying sectors and sizes.

Applicants must have at least 3-5 years commercial experience in digital marketing.

You must be able to demonstrate how you have helped your clients to significantly improve their marketing and show ROI on various multi-channel campaigns. You must also be proactive in making recommendations to clients on how they can improve their websites and increase conversion rates.

Your main responsibilities:

• Devise and manage client SEO and PPC strategies.
• Guiding and briefing our technical SEO and PPC staff to deliver your strategy.
• You will be responsible for guiding the performance of your clients marketing campaigns and work collaboratively with them to improve their rankings and ROI from their website.
• You must be proactive with your insights and suggestions.
• Monitoring sites on a daily, weekly & monthly basis to ensure that SEO and PPC efforts are achieving the ROI targets for your clients.
• Overseeing Google Ads campaigns on behalf of your clients.
• Take an active part in and contribute to our SEO team and evolving our marketing services.
• Share initiatives, best practices and results.
• Keep up to date with the latest digital marketing trends and best practices.
• Oversee and manage website and marketing projects
• Advise on conversion rate optimisation of ecommerce websites
• Managing of client relationship including regular communication, meetings, calls, and presentations

Ideal candidate:

• Absolutely passionate about digital marketing but with the commercial savvy to understand your client’s real world objectives.
• Analytical mind-set with a strong ability for analysing data and user statistics.
• Ability to think creatively, and identify and resolve problems.
• Excellent understanding of traffic and conversion measurement, experience with interpreting such data and deriving insight.
• Seasoned at producing in-depth analysis and reporting on business KPIs.
• Excellent planning, organisation and communication skills, ability to self-manage and keep track of multiple projects streams.
• Confident communicator with excellent writing and speaking skills.
• Attention to detail and the ability to effectively multi-task.
• Experience of delivering and monitoring digital marketing campaigns that drive customer engagement and lead generation.
• Experienced in project and client management.
• Ideally Google Ads and Google Analytics Certified.
• Some experience with Social Ads would be a nice bonus.

Key Attributes Required:

• Is proactive in planning to achieve targets and objectives, which deliver profitable outcomes.
• Proactively improves the quality of service we deliver to all of our customers.
• Respects the views of others and positively contributes to a learning environment that encourages excellence.
• Continually asks what more could be done, willingly takes the initiative and consistently does more than is required.
• Be proactive with suggestions and pre-emptive with solutions.
• Receptive to feedback and asking for help when unsure.
• We have technical SEO and PPC staff within the marketing team for you to utilise.

Salary:

Up to £35,000 – 45,000 per annum, depending on experience and level. Plus pension scheme and generous holiday.

Rewards:

• A highly competitive basic salary (with potential for an annual pay rise subject to meeting performance targets).
• Annual staff bonus after a qualifying period.
• Free Cheltenham gym membership after a qualifying period.
• Option to work from home/remotely for 2-3 days per week.
• Relaxed creative offices within a sought-after area of Cheltenham.
• A relaxed atmosphere.
• Collaborative culture.
• Personal development and training is encouraged.
• Well established workflow processes.
• Yearly personal development plan.
• Christmas and summer staff parties, as well as ad hoc lunches and team socials.