Marketing Executive on a 12 Month Fixed Term Contract required for my client, a global leading brand that design and manufacture products for the consumer market.
The key purpose of Marketing Executive is develop, drive and deliver a leading-edge and high profile strategy for the market leading brand working across all marketing communication platforms to assist in delivering the sales target.
Responsibilities of the Marketing Executive:
– Create and plan marketing activity with the commercial marketing budget and use financial strategy to advise all marketing plans
– Work closely with design studio to design marketing materials such as brochures and adverts
– Produce creative content, including videos, blog posts and case studies
– Implement and execute email campaigns to nurture leads and customers
– Analyse and provide weekly & monthly digital marketing metrics and lead status reports
– Liaise with designers and printers and organise photo shoots
– Help in the creation of activities that can be included in the marketing plan for the next year of operations e.g. exhibition planning
– Carry out research on trends on marketing to keep track of the things that interest the customers
– Know the marketing trends being followed by the competitors by conducting competitors check and research
– Arrange and manage different marketing tools that may be used for the improvement of the visibility of the company or business in the market area
– Develop social media content to drive traffic and increase followers e.g. LinkedIn, Twitter and Instagram
– Liaison with external suppliers, customers and partners to execute objectives
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